KFC basically stands for Kentucky fried chicken. It’s basically a chain of fast-food restaurants serving chicken. It is one of the largest companies in fast food restaurants. They serve better, for maintaining their prestige they conduct some customer satisfaction feedback survey.
From the survey, they will get to know customer’s satisfaction also their opinion about the quality of food and other things related to the restaurant.
KFC takes customer satisfaction feedback survey after every specific period of time. It helps them to maintain and increase their quality, quantity and other important things regarding restaurant.
By doing this feedback survey they are becoming closer to their goals and establishing standards all over the world.
The survey is conducted to analyze the different things also the quality, quantity of chicken dinner.
The specific procedure for customer satisfaction survey is to go on their official webpage after that u need to choose the language according to your comfort.
After that, you have to fill the information on print code/coupon.
And in case you don’t have a coupon they have other option called ‘I do not have survey code’ you can click on it directed to that page as follows.
KFC’s rivalry advantage is its distributing chain system. Due to this distribution system, it has an advantage and has less difficulty than any other rival fast-food distribution system.
Also, they have set their business in that well manner that they can easily establish their firm where the growth of the restaurant is vast. They are also famous or popular for their spices, herbs used for products. So, they can easily compete with other firms.
It is a cost-effective method for surveying products.
The customer may not feel comfortable to fill the accurate data.
Customers may not feel comfortable providing data which causes to that situation.
Customers may not completely aware while providing feedback for their answer because of the boredom or lack of memory etc.
Responders who choose to feedback are different than those who choose not to respond so it may create bias.
Strengths and Weakness Of Survey
The strength of the survey is mainly versatility. Like from anywhere you can do a survey. Like all kind of customers form any profession can do it.
Also, another factor is cost-effectiveness. The surveyors can gather data from many platforms. So, it uses some expenses which will use during traditional surveying method.
Now going to weakness, the major factor for is inflexibility.
Some can say surveying is flexible but then in practice it is inflexible. As it receives thousands of emails feedback and it is inflexible to reply to them within a specific time.
Another factor for weakness is validity. Again the validity focuses on the span of the replying to customer’s feedback. Its major thing may lead to affect the prestige of the system.
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The conclusion of the entire customer satisfaction survey feedback system is to focus on some cos and pros like strengths and weaknesses. Reliability, variety also cost-effectiveness. And some drawbacks like validity and infelicity. So one can maintain their firm’s prestige by doing improvement in these things.